One thing about a web business as a full time income: Do not quit your regular job until you are consistently making more than you do in your day job, online. When I say consistently, I mean at least 3 months. Sometimes when you first get started online, you may experience something of beginners' luck. You might create one product that is a real hit, but be unable to recreate the initial buzz with another product for six months.

That scenario is all well and good from the perspective of the extra cash right away, but sometimes it can give you a false sense of security in the web business.

You see, succeeding online is something that is skill-based, not luck based, or gimmick based. Sure, we all have luck from time to time, and gimmicks can work occasionally, but long term it takes skill to make things happen online. You will never build a long term web income on luck alone, nor will you generally be able to build a long term web business with one product launch.

If you are not prepared mentally for the setbacks that will inevitably occur as you grow your web business, as you have good months and bad, you will ultimately quit. You must go into your web business with the mindset that you will literally do whatever it takes to make it online.

Sometimes I think it is so easy to look at some of the long-time internet marketers who have created 10 or 15 products, have armies of affiliates selling their products while the marketers themselves are cruising the world in vacation mode, and fail to realize that, probably without fail, all of them spent literally thousands of hours learning the craft of internet marketing. They did not start out on a beach or a ski slope, they worked the long hours first. Many of them probably worked 60 hour weeks online while holding down a full time job, just to get the beginnings of their business cranking. Many of them still work the internet business fulltime, even if they do take more than the average number of vacations. So to think that you are going to enter the business with no experience and maybe no knowledge and create an online money making empire that is going to make you rich overnight, is simply foolish.

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